Your Shopping Cart is empty.

${{ (item.variation.media ? item.variation.media.alt_translations : item.product.cover_media.alt_translations) | translateModel }}$ ${{ (item.variation.media ? item.variation.media.alt_translations : item.product.cover_media.alt_translations) | translateModel }}$

{{ childProduct.title_translations | translateModel }}

{{ getChildVariationShorthand(childProduct.child_variation) }}

{{ getSelectedItemDetail(selectedChildProduct, item).childProductName }} x {{ selectedChildProduct.quantity || 1 }}

{{ getSelectedItemDetail(selectedChildProduct, item).childVariationName }}

{{item.quantity}}x {{ item.unit_point }} Point

Remove

${{addonItem.product.cover_media.alt_translations | translateModel}}$

{{addonItem.quantity}}x {{ mainConfig.merchantData.base_currency.alternate_symbol + "0" }}

Remove

AKONI

This is no ordinary pair of glasses—it is a wearable work of art, a tangible asset. Each frame is strictly limited to a production run of just a few hundred pieces worldwide, making them highly coveted by global collectors and a focal point of speculation on the secondary market. International superstars like G-Dragon are frequently seen wearing this brand. Hailing from Los Angeles and handcrafted by top artisans in Japan, this premier eyewear brand—reputed to stand at the absolute apex of the modern eyewear industry—Jacques Marie Mage (JMM), has officially arrived at The New Black Optical!

What enables Jacques Marie Mage to sit at the top of the eyewear food chain? The answer lies in their fanatical pursuit of perfection. Whether crafting acetate frames or metal structures, every pair is manufactured using the most intricate techniques by top Japanese master craftsmen, undergoing complex 3D beveling and meticulous hand-polishing. The moment you hold a pair, you immediately experience an unprecedented level of refinement and heft—it feels akin to holding a piece of fine art.

What drives collectors around the globe wild—and causes them equal despair—is JMM's "limited edition and absolute retirement" mechanism. Every model and colorway under the JMM umbrella is strictly limited to a global run of usually 100 to 500 pieces. The inside of every temple is engraved with a unique serial number. Once a run sells out, it is permanently retired and never reproduced. Purchasing JMM is not merely an expression of refined taste; it is acquiring a piece of history that diminishes in supply over time and holds potential for appreciation.

To prepare for this launch, after extensive negotiations, we secured the brand's most core and sought-after legendary models for you. Among them is the crown jewel of the JMM universe: the "Zephirin"—a model frequently worn by G-Dragon himself. The initial arrival quantities are extremely limited.

In the world of JMM, the deepest regret is not the price tag, but finding out that the piece you desire has already become history. If you wish to experience the pinnacle of eyewear craftsmanship firsthand, our The New Black Optical IFC branch is now stocked with Hong Kong's most comprehensive JMM collection!